Executives-as-a-Service for Business Growth Acceleration

The V2V Blog

A Collaborative Journey:

transforming from a Vendor to a Value Creator.

How do you become a value creator? If you don’t find a way to create value for your clients, someone else will. Increase your sales and experience business acceleration by becoming strategically relevant and relationally important. Enjoy this collection of articles specifically written to help you:

Achieve Growth | Navigate Change |  Overcome Crisis | Attract Funding


A Revival of the Authentic Sales Professional

Posted by in Achieving Growth, Agile Sales, Business Acceleration

A Revival of the Authentic Sales Professional

A renaissance in the sales profession has emerged during these challenging economic times. A renaissance is a time of rebirth or revival of culture and skills that have been forgotten or previously ignored. Conventional wisdom for the tricks-of-the-trade salesperson is being replaced by the highly experienced, knowledgeable, and skillful sales professional who has mastered the art of sales and made it a sustainable, scalable process. In fact, top producers are learning basic coaching skills to better serve their clients and pass on their...

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Which Way I Ought To Go From Here? My Desired Future State.

Posted by in Business Acceleration, General, Leadership, Thinking Framework, ZMap | XY Graph

Which Way I Ought To Go From Here? My Desired Future State.

Visioneering—How to Get There Fast. In Lewis Carroll’s classic, Alice in Wonderland, there is this memorable exchange between Alice and the Cheshire Cat: “Would you tell me, please, which way I ought to go from here?” said Alice “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where—” said Alice. “Then it doesn’t matter which way you go,” said the Cat. Of course business leaders care very much about where they’re going, but it’s not unusual for the daily demands, opportunities, and even crises of...

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What are Your Revenue Strategy Metrics?

Posted by in Achieving Growth, Business Acceleration, Revenue Acceleration Articles, Revenue Strategy

What are Your Revenue Strategy Metrics?

The Chief Revenue Officer Masters the Key Revenue Strategy Metrics.   In our experience working with some of the greatest companies and sharpest business leaders in the country, we find that very few of them actually have a revenue strategy worked out across their business. That’s because, as the outsourced Chief Revenue Officer for these companies, we focus on generating and retaining predictable, profitable revenue across multiple channels throughout the ecosystem with a long-term perspective. In order to execute, you need the whole...

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Realizing Customer Lifetime Potential Webinar

Posted by in Achieving Growth, Revenue Strategy

Realizing Customer Lifetime Potential Webinar

Customer Lifetime Potential: The Key to Maximizing Customer Spend   This webinar recording talks about the difference between realizing the potential of a customer vs. measuring the value in the traditional sense. As a guest webinar leader for @Zilliant, I had great fun with this collaboration. Enjoy!   Watch the webinar here: https://zilliant.wistia.com/projects/l1jb3bpm8z. In this 25 minute webinar you will learn how to:   Use information and resources to engage in new methods for classifying and analyzing client behaviors;...

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Do You Have a Predictable, Profitable Revenue Strategy?

Posted by in Achieving Growth, Revenue Acceleration Articles, Revenue Strategy

Do You Have a Predictable, Profitable Revenue Strategy?

Chief Revenue Officers Understand Profitable Revenue Is What’s Important Our clients come to us looking for an immediate lift in revenue, but what they really want is predictable, profitable revenue, which consists of two things: 1. Instant revenue acceleration. 2. Improvement in margin, both cost of revenue-produced margin and cost of goods sold. They are two sides of the same coin. On the one hand, you can’t cut your way to growth. On the other hand, you can drive yourself into bankruptcy driving up revenue. That’s why the Chief Revenue...

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Angel Investment Checkup – Three Questions Predict ROI Potential

Posted by in Angel Investing, Investing

Angel Investment Checkup – Three Questions Predict ROI Potential

You’ve done the traditional due diligence and made an investment into a business. The typical investor/founder relationship entails regular meetings with financial reports and updates on the progress of achieving a business plan. Everything runs fine until there is a major change or crisis, which always happens, was not expected and clearly outside of the plan.   What is the ROI potential of your investment? Ask yourself these three questions and choose 1, 2 or 3 that best represents your situation with your investment. Simply add the...

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Winning is for Losers

Posted by in Achieving Growth, Agile Sales, General

Winning is for Losers

I was thinking about competition and it caused me to remember a contest I entered a few years ago that I WON! I had to submit a creative idea for a movie that would best describe the company I was working for at the time. I chose Toy Story, because “We have an extremely eclectic and diverse cast of characters that includes a cowboy, a spaceman, Barbie and a potato head or two; our suppliers are like the little army guys – always helping us out; and finally our founders actually believe we can go “To Infinity and Beyond”…” And I won! The truth...

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Chief Revenue Officers Find Revenue Growth Where Others Only Find Expenses

Posted by in Achieving Growth, Business Acceleration, Revenue Acceleration Articles, Revenue Strategy

Chief Revenue Officers Find Revenue Growth Where Others Only Find Expenses

How confident are you in your organization’s abilities to achieve your growth objectives? Here at the ZFactor Group, our team of C-level executives are all about joining hands with companies and helping them achieve rapid revenue growth by executing the role of Chief Revenue Officer. It is the task of the Chief Revenue Officer to generate and retain predictable, profitable revenue growth across multiple channels throughout the ecosystem with a long term perspective. This sounds like a mouthful—but it’s nothing compared to actually doing it....

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