Which Way I Ought To Go From Here? My Desired Future State.
Visioneering—How to Get There Fast.
In Lewis Carroll’s classic, Alice in Wonderland, there is this memorable exchange between Alice and the Cheshire Cat:
“Would you tell me, please, which way I ought to go from here?” said Alice
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where—” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.
Of course business leaders care very much about where they’re going, but it’s not unusual for the daily demands, opportunities, and even crises of business to overwhelm them and so crowd out the strategic view. And when that happens, a business needs a Chief Revenue Catalyst to help them see—and seize the revenue acceleration opportunities before them in order to intentionally work towards their desired future state.
CEO Strategic Thinking and Instant Change
When a company engages the ZFactor Group, we begin with what we call a “visioneering” session with their top management. This gets them to think about their business as a whole in the context of their desired future state. When executives think about how they want their company to be, they invariably contrast this with the way their company is right now. This uncovers many of the problems in the company, and reveals the gaps that need to be prioritized and solved.
Your Desired Future State
We look for gaps that are hindering performance that we need to focus on immediately, and opportunities we can seize right now to create immediate growth. At every step we’re looking for ways to
• accelerate the business by accelerating revenue or increasing margin.
• do more with the same, or
• do the same with less.
The answers to these questions drive priorities that create immediate lift for our clients. And while Lewis Carroll’s words are timeless, Yogi Berra’s words are timely: “If you don’t know where you are going, you’ll end up someplace else.” As your Chief Revenue Catalyst, we’ll help you envision the destination, map the way there, and walk with you every step of the way.
Your ZFactor Group
Want to go deeper? Click to Schedule a Visioneering Session.