Executives-as-a-Service for Business Growth Acceleration

Which Way I Ought To Go From Here? My Desired Future State.

Which Way I Ought To Go From Here? My Desired Future State.

By in Business Acceleration, General, Leadership, Thinking Framework, ZMap | XY Graph |

Visioneering—How to Get There Fast.

In Lewis Carroll’s classic, Alice in Wonderland, there is this memorable exchange between Alice and the Cheshire Cat:

“Would you tell me, please, which way I ought to go from here?” said Alice
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where—” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.

Of course business leaders care very much about where they’re going, but it’s not unusual for the daily demands, opportunities, and even crises of business to overwhelm them and so crowd out the strategic view. And when that happens, a business needs a Chief Revenue Catalyst to help them see—and seize the revenue acceleration opportunities before them in order to intentionally work towards their desired future state.


CEO Strategic Thinking and Instant Change

When a company engages the ZFactor Group, we begin with what we call a “visioneering” session with their top management. This gets them to think about their business as a whole in the context of their desired future state. When executives think about how they want their company to be, they invariably contrast this with the way their company is right now. This uncovers many of the problems in the company, and reveals the gaps that need to be prioritized and solved.

We begin by looking at all the quadrants of a business—strategic value creation, sales, marketing, customer experience, communications, and influence, brand, infrastructure, and systems.

Business Acceleration Strategy

Your Desired Future State

We look for gaps that are hindering performance that we need to focus on immediately, and opportunities we can seize right now to create immediate growth. At every step we’re looking for ways to

accelerate the business by accelerating revenue or increasing margin.
do more with the same, or
do the same with less.

The answers to these questions drive priorities that create immediate lift for our clients. And while Lewis Carroll’s words are timeless, Yogi Berra’s words are timely: “If you don’t know where you are going, you’ll end up someplace else.” As your Chief Revenue Catalyst, we’ll help you envision the destination, map the way there, and walk with you every step of the way.

Your ZFactor Group

Business Accelerator

To get to your desired future state, shore up your gaps and seize your opportunities.

Saw Sharpener

What’s the desired future state for your company?

Want to go deeper? Click to Schedule a Visioneering Session.

Read how we have helped other CEO’s work through leadership changes, overcome marketing and sales challenges, and realize revenue acceleration.


About the Author: Anthony Carrano, Managing Partner, ZFactor Group

Since 2000, Anthony has operated as a results-driven professional with years of progressive experience leading people, implementing strategies, and optimizing systems, specifically in the areas of: brand development, marketing strategy, and online presence design for startups, non-profits, schools, and small businesses. By using an agile development philosophy, he is able to strategically and systemically develop immediate, actionable strategies and collaborative implementation plans that get results for his clients. Read More…