A renaissance in the sales profession has emerged during these challenging economic times. A renaissance is a time of rebirth or revival of culture and skills that have been forgotten or previously ignored. Conventional wisdom for the tricks-of-the-trade salesperson is being replaced by the highly experienced, knowledgeable, and skillful sales professional who has...
Read MoreThe Chief Revenue Officer Masters the Key Revenue Strategy Metrics. In our experience working with some of the greatest companies and sharpest business leaders in the country, we find that very few of them actually have a revenue strategy worked out across their business. That’s because, as the outsourced Chief Revenue Officer for these companies, we focus on...
Read MoreCustomer Lifetime Potential: The Key to Maximizing Customer Spend This webinar recording talks about the difference between realizing the potential of a customer vs. measuring the value in the traditional sense. As a guest webinar leader for @Zilliant, I had great fun with this collaboration. Enjoy! Watch the webinar here:...
Read MoreChief Revenue Officers Understand Profitable Revenue Is What’s Important Our clients come to us looking for an immediate lift in revenue, but what they really want is predictable, profitable revenue, which consists of two things: 1. Instant revenue acceleration. 2. Improvement in margin, both cost of revenue-produced margin and cost of goods sold. They are two sides...
Read MoreI was thinking about competition and it caused me to remember a contest I entered a few years ago that I WON! I had to submit a creative idea for a movie that would best describe the company I was working for at the time. I chose Toy Story, because “We have an extremely eclectic and diverse cast of characters that includes a cowboy, a spaceman, Barbie and a potato...
Read MoreHow confident are you in your organization’s abilities to achieve your growth objectives? Here at the ZFactor Group, our team of C-level executives are all about joining hands with companies and helping them achieve rapid revenue growth by executing the role of Chief Revenue Officer. It is the task of the Chief Revenue Officer to generate and retain predictable,...
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