Lean Marketing Strategy
With the average American encountering between 3,500 to 5,000 marketing messages per day, are you having trouble breaking through the noise and reaching your ideal customers?
According to a recent survey, 68% of executives are unable to measure the ROI on their marketing campaigns and only 22% of businesses are satisfied with their online conversions. With a plethora of options, navigating the vast, diverse marketing maze can seem a bit overwhelming, and without a clear strategy coupled with intentional measurement, marketing can be wasteful and demoralizing. As a result, marketing has earned a bad reputation.
Introducing…the Lean Marketing Strategy.
The term “lean” was coined by from the manufacturing industry in the 1980s to achieve greater value with fewer resources. Over the years, this thinking framework and methodology was applied to software development, and is now very popular in the startup community. By applying the lean methodology to marketing, this strategy removes the excessive cost associated without direct, measurable benefits.
The Lean Marketing Strategy was developed for businesses looking to realistically accelerate their growth through an ongoing agile, ever-improving process of implementation and improvement through iteration, based on real-time market feedback. We would begin to understand how to best incorporate with a Visioneering Session. These are half day collaborative sessions designed as a catalyst to help drive the next steps while adhering to your organizations mission, values, and brand promise while remaining relevant to your ideal customers. Learn more about how a Visioneering Session can create instant momentum by visiting the visioneering overview page or scheduling an appointment
The iterative process can be viewed below:
The ZFactor Group incorporates the agile development philosophy to quickly ascertain relevant actions, resources, and strategies to accelerate your business quickly by optimizing current messaging and communications in way that is true to who you are and meaningful to your customers.
Through targeted, iterative improvements based upon real-time data analysis, you will be able to optimize your messaging, and as a result, create a more predictable marketing system to drive profitable growth.