Do you wrestle with notions that consumers are not familiar with your company, frustrated that after all of your efforts, you are still relatively unknown?
You’re not alone. According to a study by Seiler-Tucker, 95% of business owners live in “brand absence” in which “consumers aren’t familiar with your company…” But corporations like McDonald’s and Coca-Cola attribute 50-70% of their market value to the brand itself. While most businesses are not in the Fortune 500 list, there is a very real financial and intrinsic value to branding.
Brand Absence to Brand Amplification
Branding is the core idea derived from the sum of activities resulting in becoming known for the experience that differentiates you from the rest, thus creating a perceived set of expectations on how you uniquely satisfy the wants, needs, and values better than anyone else.
“Your Brand then is the promise of those expectations,
whereas Branding is the consistent set of activities and systems that pulls it all together.”
Brand Amplification begins by answering some critical questions:
- Who you are and why it matters?
- What are you selling and to whom?
- What’s important to your customers?
- How do you give your customers a competitive advantage?
We would understand how we can best amplify your brand with a Visioneering Session, a half day collaboration designed to prioritize the next steps while adhering to your organization’s mission, corporate values, brand promise, and what is meaningful to your customers. Learn more about how a Visioneering Session can create instant momentum by visiting the visioneering overview page or scheduling an appointment
For a conceptual, thinking framework, branding can be viewed as the formula below:
The ZFactor Group incorporates the agile development philosophy to quickly ascertain relevant actions, resources, and strategies to amplify your brand resulting in accelerated business growth.
Strategic, results oriented branding will help you:
Deliver your message clearly.
Confirm your credibility.
Emotionally connect you with your target.
Motivate your buyers.
Cement customer loyalty.