Posts by Anthony Carrano

Which Way I Ought To Go From Here? My Desired Future State.

By Anthony Carrano in Business Acceleration, General, Leadership, Thinking Framework, ZMap | XY Graph |

Visioneering—How to Get There Fast. In Lewis Carroll’s classic, Alice in Wonderland, there is this memorable exchange between Alice and the Cheshire Cat: “Would you tell me, please, which way I ought to go from here?” said Alice “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where—” said Alice. “Then it doesn’t matter which...

What are Your Revenue Strategy Metrics?

By Anthony Carrano in Achieving Growth, Business Acceleration, Revenue Acceleration Articles, Revenue Strategy |

The Chief Revenue Officer Masters the Key Revenue Strategy Metrics.   In our experience working with some of the greatest companies and sharpest business leaders in the country, we find that very few of them actually have a revenue strategy worked out across their business. That’s because, as the outsourced Chief Revenue Officer for these companies, we focus on...

Do You Have a Predictable, Profitable Revenue Strategy?

By Anthony Carrano in Achieving Growth, Revenue Acceleration Articles, Revenue Strategy |

Chief Revenue Officers Understand Profitable Revenue Is What’s Important Our clients come to us looking for an immediate lift in revenue, but what they really want is predictable, profitable revenue, which consists of two things: 1. Instant revenue acceleration. 2. Improvement in margin, both cost of revenue-produced margin and cost of goods sold. They are two sides...

Chief Revenue Officers Find Revenue Growth Where Others Only Find Expenses

By Anthony Carrano in Achieving Growth, Business Acceleration, Revenue Acceleration Articles, Revenue Strategy |

How confident are you in your organization’s abilities to achieve your growth objectives? Here at the ZFactor Group, our team of C-level executives are all about joining hands with companies and helping them achieve rapid revenue growth by executing the role of Chief Revenue Officer. It is the task of the Chief Revenue Officer to generate and retain predictable,...

The Chief Revenue Officer — Your Secret Weapon and Competitive Edge

By Anthony Carrano in Achieving Growth, Business Acceleration, Leadership, Revenue Acceleration Articles, Revenue Strategy |

Who is driving your revenue strategy? Forbes Magazine calls it “The CEO’s New Secret Weapon.” We call it our sweet spot—The Chief Revenue Officer. It’s the best description of the secret sauce that describes what our team of C-level executives applies to achieve rapid revenue acceleration for clients across North America. Read this definition of a Chief Revenue...