Executives-as-a-Service for Business Growth Acceleration

Cindy Goldsberry


Cindy Goldsberry
Chief Sales Architect and Managing Partner


Cindy G. Goldsberry has 30 years of business experience, specifically in developing and implementing business acceleration strategies for companies focused on high growth, enterprise sales, re-tooling of business development teams, succession or advancement of sales talent and virtual sales leadership to accelerate success of sales performance.


In 2012, she wrote ZFactor Sales Accelerator: From Vendor to Value Creator, which has been listed on Amazon’s Best Sellers for sales teams. Based on a proven methodology, the ZFactor Group helps companies build and foster highly functioning and strategically focused sales and marketing organizations. Her passion is in leveraging this methodology and in working with corporate leadership to realize the potential of the company by aligning the team and organizational functions of the company to a Vision with tangible goals that support the creation of relationships with Lifetime Value and profit for the company.


This work creates a new way of developing thought leadership at every level. It leverages a company’s resources to include existing investments in people, training, process and systems to produce a powerful game plan for transforming the efficacy of the traditional strategic sales plan. The Visioneering Session is the catalyst the galvanizes teams begin thinking and acting differently to accelerate their business growth.


In 2006 she joined Boundless Network, an Austin Ventures portfolio company, where sales grew from $800K in 2005 to $54MM in 2012. As VP Strategic Sales and Services she ran the division dedicated to growing enterprise accounts and used the ZFactor methodology to innovate strategy for this industry and develop the talents of a channel of 100+ sales professionals. Other experience includes sales with Motorola, Manager with Ernst & Young’s Information Technology Group, franchise owner, MarCom leadership for an Internet company IPO, and partner of her own business consulting firm prior to Boundless. Cindy is also President of Executive Women’s Forum (EWF), on the Steering Committee of Women@Austin held at Capital Factory, Mentor for Avinde’ Women’s Business Accelerator, Angel Investor in Higher State Technology and serves on the Board of Directors for Goodwill Industries of Central Texas.


Cindy is a graduate of Texas A&M University and now lives in Austin, Texas with her husband and business partner, Alan. In addition to helping numerous organizations succeed, she loves cooking and traveling, and has two sons.


Connect with Cindy on LinkedIn or by email at cgoldsberry@ZFactorGroup.com.